Kasondra Cohen

President & CEO

Kasondra Cohen is the Founder and President of Face of Today. The organization was created through a vision to help young underprivileged youth achieve success. She believes everyone deserves an equal opportunity to strive for their highest potential and work towards accomplishing their dreams. 

Travis McPherson

Director of Finance

Mr. McPherson has worked in the global mining sector across a variety of commodities and jurisdictions for 8 years. Mr. McPherson is currently Vice President Corporate Development at NexGen Energy and is also a Founder and Senior Advisor to IsoEnergy Ltd. as well as Founder and Vice President of NxGold Ltd. Previously, Mr. McPherson was head of corporate development for a TSX-listed gold producer where he was heavily involved in a variety of corporate mandates including M&A as well as mine permitting, feasibility, financing and construction. Mr. McPherson began his career in the natural resource group of an independent boutique Vancouver-based investment bank. He holds a Bachelor of Commerce degree from the Sauder School of Business at the University of British Columbia and is a CFA Level 2 candidate.

Jordan Trimble 

Director of Marketing

Jordan Trimble is the President and Chief Executive Officer of Skyharbour Resources. Mr. Trimble holds a Bachelor of Science Degree with a Minor in Commerce from UBC and he is a CFA® Charterholder and serves as a director of the CFA Society Vancouver. He has worked in the resource industry in various roles with numerous TSX Venture listed companies specializing in corporate finance and strategy, shareholder communications, marketing, deal structuring and capital raising. Previous to Skyharbour, he managed the Corporate Development for Bayfield Ventures, a gold company with projects in Ontario which was acquired by New Gold. He has appeared on BNN several times and is a speaker at resource conferences around the world.

Shane Maclachlan


Shane is a manager in the Transaction Advisory Services practice at EY and specializes in corporate restructuring matters.  In this roll, Shane has experience serving the interests of debtors, lenders, and shareholders involving formal court proceedings, divestitures, M&A, and distressed consulting. Shane believes deeply in the Face of Today mission, being personally impacted, and continuously inspired by its success.  Shane is a Chartered Professional Accountant, a CFA Level III Candidate, and holds a Bachelor’s of Science with honours in Finance from the Eller School of Business, University of Arizona.  Shane’s academic and business success is reflective of hard work and dedication; qualities developed in a hockey career that lead to a national junior championship, and distinguished as a two-time Academic All-American.  Shane is a member of Marine Drive Golf club and can be frequently seen trying to improve his mediocre golf game.

John James Wilson 

Vice President

JJ Wilson is based in Vancouver, Canada and is the co-founder of Ride Cycle Club and Very Polite Agency. In 2016 he was named one of Marketing Magazine’s and BC Business Magazine’s Top 30 Under 30. He holds a Bachelors of Commerce degree and is currently enrolled in the Harvard Business School OPM program. JJ has been an active participant in Face of Today since its inception.

Mike MacKay 

Director of Corporate Affairs

Mike is the President of Development a local real estate company, Strand, which specializes in acquisitions, finance and development. He has also represented his country in rugby on a provincial and national level. From serving meals at soup kitchens to securing financing for micro-finance loans in Columbia, some of Mike’s most rewarding life experiences have been realized through volunteer opportunities, including with Youth With A Mission in Guatemala; as a Clinton Foundation intern serving in New York City and Africa; and teaching inner city youth at Harambee Christian Center in Pasadena, California. Realizing the importance of organization, planning and leadership in the success of volunteer initiatives, he serves on the boards of two local, youth-oriented charities: Youth Education Farms and Face of Today, as well as with St. Paul’s Foundation’s Future Leaders.

Hilary Johal

Director of Communications

Hilary is Partner and Director of Brands at INF, a global talent agency dedicated to casting & managing digital Influencers. Specializing in brand deals and strategic partnerships, Hilary is a communications specialist with substantial experience in Talent relations, Influencer marketing, and business development. Hilary graduated with a BA majoring in English and Sociology from McGill University. Philanthropy is a value that is very important to Hilary. As a member of Face of Today's Board since 2009, she has been part of the Foundation's monumental growth. Some of her favourite FOT moments include the Hip Hop recording studio build, Music Therapy program launch, annual Wakeboard Camp, and Boys Club Network partnership.

Darcie Crowe

Chief Financial Officer

Darcie is Vice President, Sr. Investment Advisor and Portfolio Manager with Canaccord Genuity Wealth Management. As a Certified Investment Manager (CIM) and Personal Financial Planner (PFP), Darcie provides clients expertise related investment portfolio strategies as well as comprehensive financial planning. Darcie has a great passion in working with youth, particularly those struggling with mental health and addiction, which has made the Face of Today foundation a perfect fit. Darcie is a graduate of the honors business administration (HBA) program at The Richard Ivey School of Business. She has been recognized at Canaccord Genuity Wealth Management as a member of the President’s Club (2013) and Chairman’s Club (2014, 2015, 2016).

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Nicole Harvie Justus Parmar Jona Dervishaj Amanda Lau Justin Cohen  Gabrielle Mustapich Gillian Segal Brianna Down