"I _______ Because" Mental Health Awareness Campaign
This past September we launched our “ I _______ because” campaign in support of Mental Health Awareness Day. From September 30th until October 6th, individuals and our charity partners participated in this movement by filling out their shirts with something they do for their mental health including philanthropist Frank Giustra, Craig and Marc Kielburger of WE Charity, Lulu Lemon founder Chip Wilson, and Sarah McLachlan.
We had supporters from all across the country showing the many inspirational ways they cope with their mental health. By allowing everyone to share and wear, we are actively helping to remove the stigma surrounding mental health. What do you do to contribute to your mental well-being? Let’s continue to break down those barriers to see what makes each and every one of us feel happy inspired, content and at peace with ourselves. #fotshiftingperceptions #jointhemovement